Though often mistaken for millennials, Generation Z has an entirely different set of values that need to be acknowledged when developing a plan to connect with these buyers.
Born between 1995 and 2005, Gen Z has never known a time without the internet and has high expectations for mobile experiences. While technology is at the center of their lives, they also care about causes and social issues. Now that retailers have figured out how to market to millennials, it’s time to start fresh with the newest generation.
So, what should retailers know about Gen Z?