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03/27/2026
Human Traffic Slows, Automation Grows 8 Times Faster
MediaPost
Automated online traffic from bots and artificial intelligence (AI) agents conducting agentic searches for data and purchases grew faster than human traffic in 2025, but Stu Soloman, CEO at Human Security, expects to see much more agentic behavior this year.
Automation grew 23.51% year-over-year across the internet, while traffic from humans increased 3.10% during the same period, according to data released today.
This year, the advertising industry will see a trend from navigation to transactions.
“The traffic seen in 2025 was really focused on the way people use AI tools, like going out to find information on products and prices,” Soloman said. “Now we will see these agents attempt to log in to accounts on behalf of someone.”
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