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Promoter pitches "secrets" to big bucks on Amazon

Federal Trade Commission

Online ads and in-person workshops for Sellers Playbook claim to offer “secrets” to making big money on Amazon. But like a lot of namedroppers, the truth doesn’t live up to the hype. That’s what the FTC and the Minnesota Attorney General allege in a lawsuit they filed.

According to the complaint, Sellers Playbook lures consumers in with promises like “Potential Net Profit: $1,287,463.38” and “Starting with $1000…1 year later over $210,000,” but the FTC and AG say few people – if anybody – make that kind of money, despite shelling out thousands to learn the company’s so-called secrets. What’s more, Sellers Playbook has no affiliation with Amazon other than dropping the online giant’s name in its ads.

If the tactics sound familiar, that’s because some of the defendants behind Sellers Playbook were affiliated with Amazing Wealth Systems, a venture whose bogus big-money claims were the subject of an FTC lawsuit earlier this year.


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