The headlines are filled with stories of millions of people falling victim to identity theft. In the past six years, identity thieves have stolen over $107 billion in the U.S., according to a 2017 Identity Fraud Study.
But in addition to making fake credit card purchases, fraudsters can steal online identities to perform other types of mischief that are more subtle but have a real impact on digital marketing effectiveness. These types of online identity thefts result in fake clicks and views that erode digital marketers' budgets.
As the founder and CEO of a company that actively fights ad fraud, I've seen firsthand that it takes anti-fraud solutions and detection methods borrowed from cybersecurity to identify the source of false identities to shut them down.
Stealing Identities To Create Fake Followers
Digital marketers are prepared to pay top dollar for endorsements from powerful influencers who have a huge social media following.