On two occasions this past year I’ve published stories here warning about the prospect that new European privacy regulations could result in more spams and scams ending up in your inbox. This post explains in a question and answer format some of the reasoning that went into that prediction, and responds to many of the criticisms leveled against it.
Before we get to the Q&A, a bit of background is in order. On May 25, 2018 the General Data Protection Regulation (GDPR) takes effect. The law, enacted by the European Parliament, requires companies to get affirmative consent for any personal information they collect on people within the European Union. Organizations that violate the GDPR could face fines of up to four percent of global annual revenues.